Loup
A kids phone. No apps, no feeds, no strangers. Calls only — to the people you approve.
Works on saved WiFi networks and parent hotspot. Same closed contact list.
- ·LOUP↔LOUP — always free
- ·External contacts — $10/mo
30-day risk-free trial — Starts the day your Loup arrives. 100% refundable anytime prior to shipping.
Ships within 60 days · 100% refundable before dispatch · 30-day trial on delivery
WiFi + LTE includes eSIM · LTE model supports 911 · WiFi model does not
No open internet · Parent-controlled network · Closed contacts only
In the box
- 1x LOUP Phone
- 1x USB-C Braided Charging Cable
- Stickers & quick-start card
- Lifetime Parent Companion App Access
Two models
WiFi, or WiFi + LTE. Same Loup.
Same approved contacts. Same parent controls. Same closed network. The only difference is how far they can go — and what you pay per month.
| LOUP WiFi | LOUP WiFi + LTE | |
|---|---|---|
| Pre-order | $149 | $199 |
| At launch | $199 | $249 |
| LOUP↔LOUP calls | Always free | Always free |
| External contacts | $10/mo | $10/mo |
| LTE connectivity | — | $10/mo |
| Monthly total | $10/mo | $20/mo |
| Coverage away from WiFi | Parent hotspot | LTE anywhere |
| Carrier contract | None | None |
| Open internet / browser | No | No |
| Location tracking | No | No |
Built like gear, not like a toy
Rechargeable & replaceable battery
USB-C charges in 70 minutes, runs ~5 days. The battery is rechargeable and replaceable — not glued shut.
Customizable back plates
Swap the plate when you want a new look. Patterns and customs ship after launch — Silver first.
Aluminum + ABS
Machined aluminum sides and buttons, ABS front — built to survive a backpack, not look like a toy.
What it costs to stay connected
The monthly cost below is for external contacts and LTE. Calls between Loup devices cost nothing, ever.
LOUP WiFi
$10/mo total
Home, school, saved networks.
- LOUP↔LOUP — always free
- External contacts — $10/mo
LOUP WiFi + LTE
$20/mo total
Reachable anywhere. Same rules.
- LOUP↔LOUP — always free
- External contacts — $10/mo
- LTE connectivity — $10/mo
- Total — $20/mo
LTE is handled through LOUP — no separate carrier contract.
Pre-order LTE — $199Show what you're into
Swap the back plate when you want a new look. Patterns and customs ship after launch — Silver first. Patterns after launch →
Loup vs. the other options
| LOUP | Smartphone | Kids smartwatch | Landline | |
|---|---|---|---|---|
| Screen type | E-paper (zero feeds) | LCD / OLED | LCD + apps | None / keypad |
| Dopamine feeds | None — physically impossible | The whole product | Some models | None |
| Open internet | Zero browsing | Full access | Restricted / varies | None |
| Goes where kids go | WiFi, or WiFi + LTE | Yes | Yes | One room only |
| Parent-approved contacts only | Yes, enforced in hardware | No | Usually | No — anyone can dial |
| Data privacy | COPPA-compliant, no data sold, no ads | Data collected & monetized | Varies, often data-sharing | N/A |
| Monthly cost | LOUP↔LOUP free · External $10/mo | Carrier plan required | Carrier plan required | Home phone plan |
| Parent controls | Included parent app | Separate paid app | Separate app, often subscription | None |
| Battery | Rechargeable & replaceable · 5 days | Glued-in · 1 day | 1 day (less if used) | Plugged in |
| Survives kids | Built for it | Add a $60 case & pray | Mostly | Wall-mounted |
| First-year calling | $0 included | $30+/mo typical | $30+/mo typical | Plan required |
| Price | $149 | $400–1,200 | $150–400 + plan | $20–80 + plan |
The fine print
Hardware
- Body
- Aluminum sides & buttons · ABS front, silver
- Back plate
- Removable / customizable (patterns after launch)
- Display
- E-ink contact strip (no glow, no video, no apps)
- Controls
- Side scroll dial + call bar + mute button + volume rocker
- Speaker & Mic
- Full-range speaker, dual noise-cancelling mics
- Durability
- IP54 splash resistant, drop-tested to 2 meters
- Size & Weight
- 4.3" × 2.6" × 0.5" — 118 g
Calling
- LOUP to LOUP
- Free forever, unlimited
- Real phone numbers
- LOUP↔LOUP always free · External contacts $10/mo
- Contacts
- Unlimited parent-approved list; Loup↔Loup always free
- Connectivity
- WiFi, or WiFi + LTE (eSIM) — closed network, no open internet
Battery & Charging
- Battery
- Rechargeable and replaceable
- Battery life
- 5 days typical use
- Charging
- USB-C, 0–100% in 70 minutes
In the Box
- Included
- LOUP device, USB-C cable, stickers, quick-start card, parent app
- Also included
- 30-day trial from arrival · refundable pre-ship